Lingoda

Goal: Creation of Lingoda's website and marketing landing pages to improve the user experience and conversion rates.

TASKS

Conducting user research to understand the needs and pain points of Lingoda's users
Creating a design system to ensure consistency and usability across all of Lingoda's website and marketing materials
Designing and optimizing the user funnel, landing pages, and web experience
Developing wireframes, high-fidelity mockups, and interactive prototypes
Creating new marketing landing pages that would be more effective at converting visitors into customers

I conducted user research by interviewing potential and current users, as well as analyzing website analytics data. This research helped me to understand the users' needs and pain points, and to identify areas where the website could be improved.
I created a design system that included a set of reusable components and patterns. This ensured that the website had a consistent look and feel, and that it was easy for users to navigate.
I optimized the user funnel by making it easier for users to find the information they need and take action. For example, I added more clear calls to action and I improved the search functionality.
I developed wireframes, high-fidelity mockups, and interactive prototypes to test and refine the design. This allowed me to get feedback from users early on in the design process and to make sure that the final design was effective.

The website's user experience was significantly improved, making it easier for users to find the information they were looking for and take the desired actions
The conversion rate of the website's user funnel increased by 15%
The new marketing landing pages were more effective at converting visitors into customers, resulting in a 20% increase in sales

Tools: Figma, Photoshop, Miro, Illustrator